At the heart of Touch is a simple yet compelling challenge: “What’s wrong with this picture?” Contestants and home viewers analyze images or videos and must quickly identify mistakes on their screens before time runs out.

Beyond the competition, Touch integrates product placement and branded content, making it a unique platform for advertisers. In Israel, the game proved to be a massive engagement success, with 9 out of 10 players continuing to play even after the show ended, boasting a 7.4% conversion rate and a 62% return rate for subsequent episodes.

The competition is open not only to the contestants in the studio but also to viewers playing along at home.
Each round follows a themed structure, featuring iconic movie scenes, historic moments, major sports events, and trending current affairs. The interactive format enhances engagement, allowing audiences at home to compete against contestants or challenge friends for prizes, making it a fully immersive experience.